Human Progress
Has No Finish Line
As the Southeast’s only U.S. Olympic & Paralympic Medical Center, we are proud to showcase many of the Team USA athletes and UF Health patients whose care you help make possible every day. Their stories are featured in the Human Progress Has No Finish Line campaign, with new commercials highlighting patients’ strength, resilience and exceptional outcomes guided by your expertise, compassion and commitment.
Has No Finish Line
CELEBRATE THE DIFFERENCE WE MAKE TOGETHER
OUR NEW COMMERCIALS
:15 commercial: Erin Jackson
:30 commercial: Spencer Wood
:15 commercial: Spencer Wood
A LOOK AT OUR PAST COMMERCIALS
:30 commercial: Steve Hurm
:15 commercial: Steve Hurm
:30 commercial: Riley McFadden
:30 commercial: Keri Atchley
:30 commercial: Alecia Cosey
:15 commercial: Alecia Cosey
Welcome Message
As the newest member of the U.S. Olympic & Paralympic Medical Network, UF Health is proud to provide elite athletes access to the same world-class health care you deliver every day. Our new advertising campaign will spread that message across Florida, showing how all our UF Health locations are changing lives. We’ll reveal how our network of care is seamlessly integrating its efforts with the U.S. Olympic & Paralympic Medical Network’s mission of empowering Team USA athletes.
:30 Commercial: Grant Holloway
As a U.S. Olympic & Paralympic National Medical Center, UF Health helps provide leading-edge health care to Team USA athletes as they chase greatness. That includes former Gator track star Grant Holloway, widely viewed as the best hurdler on the planet. Grant was once a patient at UF Health, which helped him overcome a knee injury using a then-novel technique. Since then, he’s enjoyed success all over the globe and is looking to continue his journey on the world stage this summer in Paris.
:30 Commercial: Grace Norman
Life can hand anyone challenges, but for 2-time Paralympian Grace Norman, it’s about focusing on how she can grow through those challenges and come out stronger on the other side. “I’m looking to take home gold in Paris this year,” Grace said. “I want to continue to raise the bar in international competition for Paralympians like myself, athletes with disabilities, and just continue to forge the way for that.”
But before her successful string began, she had a health concern to beat first.
:30 Commercial: Using AI to Advance Health Care
UF Health has proven time and again that it’s on the forefront of the most leading-edge technology to offer the most innovative and effective health care possible. UF Health’s collaboration with the U.S. Olympic & Paralympic Medical Network presents an opportunity to share its use of artificial intelligence to shape the future of health care. With one of the most powerful supercomputers in academia at its disposal, UF Health is speeding up research to discover new cures and save more lives.
:30 Commercial: Transplant Surgery
Just like athletes, UF Health is committed to being better than good. We want to be the best. That tireless commitment can’t be exemplified any better than our transplant services. Now having performed over 10,000 organ transplants, UF Health’s transplant patients now have among the best outcomes in the United States. We’re proud to collaborate with the U.S. Olympic & Paralympic Medical Network and share our nationally recognized expertise in this field and others to transform lives.
:60 Commercial
The world’s top athletes are built to strive for greatness — to not settle for a good performance, but to always push to run faster, jump higher, do better. UF Health is built from that same DNA. We are here to proudly champion their health as the newest member of the U.S. Olympic & Paralympic Medical Network, providing elite athletes access to the same world-class health care available to you and your family every day.
:30 Commercial: Mobile Stroke Treatment Unit
At UF Health, excellence is ingrained in everything we do. As a leading research and treatment institution, we are committed to providing innovative, high-quality health care to the communities we serve. Our never-ending drive toward groundbreaking discoveries fuels our collaboration with the U.S. Olympic & Paralympic Medical Network, and we are honored to contribute our diverse array of medical services and expertise to Team USA’s pursuit of athletic excellence.
Be sure to keep an eye out for our new TV commercials during shows and sporting events, a few of which are listed below.
- American Idol
- BIG3
- Celebrity Jeopardy
- French Open
- Indy 500
- Jeopardy
- Kentucky Derby
- LPGA Tour
- NASCAR
- NCAA Basketball Final Four
- NCAA Basketball Championship
- NFL Draft Round 1
- March Madness
- MLB Prime
- SNL
- The Voice
- Tony Awards
- US Open
- Wheel of Fortune
- WNBA
POP-UP STORE
UF Health and Team USA Pop-Up Store Opens Wednesday
UF Health is excited to announce a limited-time pop-up store exclusively for UF Health employees, featuring branded gear with the UF Health and U.S. Olympic & Paralympic Medical Network logos.
The pop-up store opens Wednesday, Jan. 28, and closes at midnight Sunday, Feb. 8. Orders will ship directly to your home, with delivery expected five to six weeks after the store closes.
This store is only open to UF/UF Health faculty and staff; please do not share the link with friends or family outside of the organization. However, you may purchase items for anyone you’d like.
This special offering coincides with the 2026 Winter Olympics in Milano-Cortina, celebrating UF Health’s role as a proud medical partner supporting Team USA.
Please note: Our vendor, Staples, does not offer a permanent online store, so this is a limited-time opportunity.

Things to Know
- The store will be open Jan. 28 and close Feb. 8.
- This store is only open to UF/UF Health faculty and staff. Please do not share the link with friends or family outside of the organization. However, you may purchase items for anyone you like.
- Orders will be shipped to the address you input during checkout.
- Orders are planned to be shipped 5-6 weeks from the last day the store is open.
- *UF Health is not profiting from the sale of available items. The prices listed for merchandise are at cost.
Items Available for Purchase
- Apparel
- Bags
- Hats
- And more!
STORE ITEMS

GRAB THEM WHILE YOU CAN!
FREE DOWNLOADS & OTHER ASSETS
PowerPoint Templates
Approved template — 4 x 3
Approved template — widescreen
Zoom Backgrounds
More Free Downloads
- Approved email signature
- Approved social media graphics (Any accompanying text/copy needs to be submitted for approval to marketreq@shands.ufl.edu following the standard UF Health review and approval process and timeline, as well as a minimum of an additional five business days for any approvals for logo/language usage)



