Welcome to Our NATIONAL ADVERTISING Premiere! FEATURING HOW UF HEALTH’S GAME-CHANGING CARE IS SUPPORTING TEAM USA
You may have heard that UF Health is the only U.S. Olympic & Paralympic National Medical Center in the Southeast providing care for Team USA. This means that UF Health’s world-renowned doctors, nurses, researchers and other health care experts are the team behind THE team — ensuring that Team USA members can continue to train and compete at a high level. And we are launching a statewide brand advertising campaign to share the news.
A WELCOME MESSAGE AND OUR COMMERCIALS
Welcome Message
As the newest member of the U.S. Olympic & Paralympic Medical Network, UF Health is proud to provide elite athletes access to the same world-class health care you deliver every day. Our new advertising campaign will spread that message across Florida, showing how all our UF Health locations are changing lives. We’ll reveal how our network of care is seamlessly integrating its efforts with the U.S. Olympic & Paralympic Medical Network’s mission of empowering Team USA athletes.

:30 Commercial: Grant Holloway
As a U.S. Olympic & Paralympic National Medical Center, UF Health helps provide leading-edge health care to Team USA athletes as they chase greatness. That includes former Gator track star Grant Holloway, widely viewed as the best hurdler on the planet. Grant was once a patient at UF Health, which helped him overcome a knee injury using a then-novel technique. Since then, he’s enjoyed success all over the globe and is looking to continue his journey on the world stage this summer in Paris.

:30 Commercial: Grace Norman
Life can hand anyone challenges, but for 2-time Paralympian Grace Norman, it’s about focusing on how she can grow through those challenges and come out stronger on the other side. “I’m looking to take home gold in Paris this year,” Grace said. “I want to continue to raise the bar in international competition for Paralympians like myself, athletes with disabilities, and just continue to forge the way for that.”
But before her successful string began, she had a health concern to beat first.

:30 Commercial: Using AI to Advance Health Care
UF Health has proven time and again that it’s on the forefront of the most leading-edge technology to offer the most innovative and effective health care possible. UF Health’s collaboration with the U.S. Olympic & Paralympic Medical Network presents an opportunity to share its use of artificial intelligence to shape the future of health care. With one of the most powerful supercomputers in academia at its disposal, UF Health is speeding up research to discover new cures and save more lives.

:30 Commercial: Transplant Surgery
Just like athletes, UF Health is committed to being better than good. We want to be the best. That tireless commitment can’t be exemplified any better than our transplant services. Now having performed over 10,000 organ transplants, UF Health’s transplant patients now have among the best outcomes in the United States. We’re proud to collaborate with the U.S. Olympic & Paralympic Medical Network and share our nationally recognized expertise in this field and others to transform lives.

:60 Commercial
The world’s top athletes are built to strive for greatness — to not settle for a good performance, but to always push to run faster, jump higher, do better. UF Health is built from that same DNA. We are here to proudly champion their health as the newest member of the U.S. Olympic & Paralympic Medical Network, providing elite athletes access to the same world-class health care available to you and your family every day.

:30 Commercial: Mobile Stroke Treatment Unit
At UF Health, excellence is ingrained in everything we do. As a leading research and treatment institution, we are committed to providing innovative, high-quality health care to the communities we serve. Our never-ending drive toward groundbreaking discoveries fuels our collaboration with the U.S. Olympic & Paralympic Medical Network, and we are honored to contribute our diverse array of medical services and expertise to Team USA’s pursuit of athletic excellence.

Leading up to the event in Paris, you’ll be able to see our new commercials during shows and sporting events, a few of which are listed below.
- 60 Minutes
- Fox 49 News
- Jeopardy
- Jimmy Kimmel Live
- NASCAR
- NBA Conference Finals
- NCAA Women’s Gymnastics Championships
- NFL Draft
- PGA Tournament
- So You Think You Can Dance
- Survivor
- WBBH TV20 News
- WGFL TV
- Wheel of Fortune
POP-UP STORE
UF Health & USOP Medical Network Pop-up Store Reopening
In light of overwhelming demand, UF Health* is excited to announce an additional temporary pop-up store for individuals to purchase gear featuring the UF Health and the U.S. Olympic & Paralympic Medical Network logos. This store is only open to UF/UF Health faculty and staff; please do not share the link with friends or family outside of the organization. However, you may purchase items for anyone you’d like. The link to the store will be sent on Aug. 23 when it opens.
The store will be open starting Aug. 23 and close Sept. 2. Orders will be shipped to your address. Orders are planned to be shipped five weeks from the last day the store is open.
*UF Health is not profiting from the sale of available items; the prices listed for merchandise are at-cost.
This pop-up store coincides with the Paralympic Games, and will be the ONLY opportunity to purchase items this fall. Please note that our vendor does not support a permanent online store.

Things to Know
- The store will be open Aug. 23 and close Sept. 2. The link to the store will be sent on Aug. 23.
- This store is only open to UF/UF Health faculty and staff. Please do not share the link with friends or family outside of the organization. However, you may purchase items for anyone you like.
- Orders will be shipped to the address you input during checkout.
- Orders are planned to be shipped 5 weeks from the last day the store is open.
- *UF Health is not profiting from the sale of available items.
Items Available for Purchase
- Apparel
- Bags
- Hats
- And more!
Spirit Friday GiveawayS
Get ready to show your Team USA spirit with our upcoming Spirit Fridays! On these two special days, we encourage all staff to wear red, white, and blue attire in support of Team USA and participate in our social media contest for a chance to win exciting prizes.
Spirit Fridays will be on July 26 and Aug. 30, coinciding with the start of the Summer Olympic Games and the Paralympic Games.
- Wear your best red, white, and blue outfit on the designated Spirit Fridays.
- Take a photo showing off your Team USA pride (please ensure no patients, PHI, or proprietary information are visible in any photos).
- Post your photo on Instagram or Facebook, tagging UF Health (@UFHealth), and using the hashtag #UFHealthxTeamUSA.

Here’s how you can participate
Please remember to set your social media account to public during this time so that UF Health can see your post.
We will randomly select 20 individual winners from across all our UF Health regions on each Spirit Friday to receive a UF Health/Team USA prize! Winners will be notified via direct message on Facebook or Instagram and mailed their prize directly!
Prize packs will include a UF Health and U.S. Olympic & Paralympic branded water bottle, lanyard, mousepad, and a reusable grocery tote.
Let’s unite in celebrating Team USA and showcase our UF Health spirit! We look forward to seeing all your amazing photos.
FREE DOWNLOADS & OTHER ASSETS
PowerPoint Templates
More Free Downloads
- Approved email signature
- Approved social media graphics (Any accompanying text/copy needs to be submitted for approval to marketreq@shands.ufl.edu following the standard UF Health review and approval process and timeline, as well as a minimum of an additional five business days for any approvals for logo/language usage)
Zoom Backgrounds
Olympic Brand Guidelines
